The Story Behind the Academy

Particular Coffee Academy was born in the mountains of Colombia, where our family has been growing specialty coffee for four generations. What started as a simple desire to share our knowledge with the world has become a comprehensive education platform.

Our founder, Santiago Londoño, holds an MSc in Environmental Management from the University of London and has spent over a decade bridging the gap between origin and consumer. Every course in this academy reflects real-world expertise — from the soil science behind exceptional cherry to the business strategy behind a successful coffee brand.

We believe that understanding the full value chain — seed, soil, processing, roasting, cupping, pricing, marketing — is what separates great coffee professionals from the rest. This is not theory. This is four generations of practice, distilled into 64 expert modules.